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EARLY BLACK FRIDAY

UP TO 60% OFF SITEWIDE.

Sale starts Nov. 9, 2026 - Online only

Unlock a mystery hat with a qualifying purchase. While supplies last

SPEND MORE. UNLOCK MORE

Mystery hats are exclusive & unreleased online COLLABORATION hats.

TIER 01

$100+ 🎁

Mystery Hat

TIER 02

$150+ 🎁

Mystery Hat

TIER 03

$200+ 🎁

Mystery Hat

One mystery hat per qualifying order, based on your highest spending tier. While supplies last. Qualifying spend is after discounts, before taxes and shipping.

EARLY BLACK FRIDAY

Upside Down Texas Performance - BLACK / WHITEUpside Down Texas Performance - BLACK / WHITE
Upside Down Texas Performance - BLACK / WHITE Sale price$36.95
DALLAS SHOOTING CLUB "DICE" - BLACK / OFFWHITEDALLAS SHOOTING CLUB "DICE" - BLACK / OFFWHITE
DALLAS SHOOTING CLUB "DICE" - BLACK / OFFWHITE Sale price$34.95
Pegasus "Lovers Lane" Suede Snapback - BROWNPegasus "Lovers Lane" Suede Snapback - BROWN
Pegasus "Lovers Lane" Suede Snapback - BROWN Sale price$34.95
Dallas Gothic "CHAOS" | BLACK / WHITEDallas Gothic "CHAOS" | BLACK / WHITE
Dallas Gothic "CHAOS" | BLACK / WHITE Sale price$34.95
Upside Down Texas Snapback - BLACK / WHITEUpside Down Texas Snapback - BLACK / WHITE
Upside Down Texas Snapback - BLACK / WHITE Sale price$34.95
"Globe" Performance - BEIGE"Globe" Performance - BEIGE
"Globe" Performance - BEIGE Sale price$36.95
Upside Down Dallas Performance - BLACK / WHITEUpside Down Dallas Performance - BLACK / WHITE
Upside Down Dallas Performance - BLACK / WHITE Sale price$36.95
TRUE BRVND® Course Performance - SANDTRUE BRVND® Course Performance - SAND
TRUE BRVND® Course Performance - SAND Sale price$36.95
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60% OFF

Upside Down Dallas Snapback - OFFWHITE ROYALUpside Down Dallas Snapback - OFFWHITE ROYAL
Upside Down Dallas Snapback - OFFWHITE ROYAL Sale price$34.95
DALLAS PLAYERS CLUB "BALLER" - FOREST GREEN / OFFWHITEDALLAS PLAYERS CLUB "BALLER" - FOREST GREEN / OFFWHITE
DALLAS PLAYERS CLUB "BALLER" - FOREST GREEN / OFFWHITE Sale price$34.95
Upside Down Dallas Dad Hat - ALL WHITEUpside Down Dallas Dad Hat - ALL WHITE
Upside Down Dallas Dad Hat - ALL WHITE Sale price$34.95
Upside Down Dallas Snapback - OFFWHITE REDUpside Down Dallas Snapback - OFFWHITE RED
Upside Down Dallas Snapback - OFFWHITE RED Sale price$34.95
Upside Down Dallas Snapback "Blueberry" - BLACK / ROYALUpside Down Dallas Snapback "Blueberry" - BLACK / ROYAL
Upside Down Dallas Snapback "Blueberry" - BLACK / ROYAL Sale price$34.95
Sold outUpside Down Dallas Snapback - SAGE / WHITEUpside Down Dallas Snapback - SAGE / WHITE
Upside Down Dallas Snapback - SAGE / WHITE Sale price$34.95
Upside Down Dallas Trucker Snapback - BLACK / BLACKUpside Down Dallas Trucker Snapback - BLACK / BLACK
Upside Down Dallas Trucker Snapback - BLACK / BLACK Sale price$34.95
Upside Down Dallas Snapback - OFFWHITE PURPLEUpside Down Dallas Snapback - OFFWHITE PURPLE
Upside Down Dallas Snapback - OFFWHITE PURPLE Sale price$34.95
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50% off

Save $35.05Hoodie (True Brvnd) - BLACKOUTHoodie (True Brvnd) - BLACKOUT
Hoodie (True Brvnd) - BLACKOUT Sale price$39.95 Regular price$75.00
Upside Down Dallas Snapback - CLASSIC BLACKUpside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK Sale price$34.95
Upside Down Dallas Dad Hat - BLACKUpside Down Dallas Dad Hat - BLACK
Upside Down Dallas Dad Hat - BLACK Sale price$34.95
Upside Down Dallas Snapback - OFFWHITE BLACKUpside Down Dallas Snapback - OFFWHITE BLACK
Upside Down Dallas Snapback - OFFWHITE BLACK Sale price$34.95
Pegasus Snapback - BLACK / OFFWHITEPegasus Snapback - BLACK / OFFWHITE
Pegasus Snapback - BLACK / OFFWHITE Sale price$34.95
Upside Down Dallas Snapback - BLACK / WHITEUpside Down Dallas Snapback - BLACK / WHITE
Upside Down Dallas Snapback - BLACK / WHITE Sale price$34.95
Upside Down Dallas Snapback - ROYALUpside Down Dallas Snapback - ROYAL
Upside Down Dallas Snapback - ROYAL Sale price$34.95
Upside Down Dallas Snapback - SAGEUpside Down Dallas Snapback - SAGE
Upside Down Dallas Snapback - SAGE Sale price$34.95
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DISCOUNTS AUTOMATICALLY APPLIED

DISCOUNTS AUTOMATICALLY APPLIED

40% off

State Fair of Texas x True Brvnd - VINTAGE CAMO (Big Tex)State Fair of Texas x True Brvnd - VINTAGE CAMO (Big Tex)
State Fair of Texas x True Brvnd - VINTAGE CAMO (Big Tex) Sale price$39.99
STATE "TX" - BLACK w/ Royal OutlineSTATE "TX" - BLACK w/ Royal Outline
STATE "TX" - BLACK w/ Royal Outline Sale price$34.95
Pegasus Performance Snapback - BLACK / WHITEPegasus Performance Snapback - BLACK / WHITE
Pegasus Performance Snapback - BLACK / WHITE Sale price$36.95
TRUE BRVND® Course Performance - BLACK / WHITETRUE BRVND® Course Performance - BLACK / WHITE
TRUE BRVND® Course Performance - BLACK / WHITE Sale price$36.95
Dallas Gothic "CHAOS" | BLACK / WHITEDallas Gothic "CHAOS" | BLACK / WHITE
Dallas Gothic "CHAOS" | BLACK / WHITE Sale price$34.95
Upside Down Texas Snapback - TRUE TREE / OFFWHITEUpside Down Texas Snapback - TRUE TREE / OFFWHITE
Upside Down Texas Snapback - TRUE TREE / OFFWHITE Sale price$34.95
Dallas Originals - BLACK / WHITE (w/Royal)Dallas Originals - BLACK / WHITE (w/Royal)
Dallas Originals - BLACK / WHITE (w/Royal) Sale price$34.95
Dallas Originals - BLACK / OFFWHITE (w/Green)Dallas Originals - BLACK / OFFWHITE (w/Green)
Dallas Originals - BLACK / OFFWHITE (w/Green) Sale price$34.95
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30% off

Pegasus "Lovers Lane" Suede Snapback - BROWNPegasus "Lovers Lane" Suede Snapback - BROWN
Pegasus "Lovers Lane" Suede Snapback - BROWN Sale price$34.95
DR PEPPER X TRUE BRVND - MAROON / OFFWHITE (USD PEPPER)DR PEPPER X TRUE BRVND - MAROON / OFFWHITE (USD PEPPER)
DR PEPPER X TRUE BRVND - MAROON / OFFWHITE (USD PEPPER) Sale price$39.99
UT Austin (TEX) (Texas) - BLACK / OFFWHITEUT Austin (TEX) (Texas) - BLACK / OFFWHITE
UT Austin (TEX) (Texas) - BLACK / OFFWHITE Sale price$39.95
Texas A&M (TAM) Legacy - BLACK (Aggies)Texas A&M (TAM) Legacy - BLACK (Aggies)
Texas A&M (TAM) Legacy - BLACK (Aggies) Sale price$39.95
Baylor Vintage (BAY) - FOREST GREEN / OFFWHITE (Script)Baylor Vintage (BAY) - FOREST GREEN / OFFWHITE (Script)
Baylor Vintage (BAY) - FOREST GREEN / OFFWHITE (Script) Sale price$39.95
Pegasus "Lovers Lane" Snapback - BLACKPegasus "Lovers Lane" Snapback - BLACK
Pegasus "Lovers Lane" Snapback - BLACK Sale price$34.95
DR PEPPER X TRUE BRVND - MAROON (USD PEPPER)DR PEPPER X TRUE BRVND - MAROON (USD PEPPER)
DR PEPPER X TRUE BRVND - MAROON (USD PEPPER) Sale price$39.99
Texas A&M (TAM) - MAROON / OFFWHITE (USD AGGIES)Texas A&M (TAM) - MAROON / OFFWHITE (USD AGGIES)
Texas A&M (TAM) - MAROON / OFFWHITE (USD AGGIES) Sale price$39.95
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THE ORIGINAL UPSIDE DOWN CAP

THE ORIGINAL.

Upside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK

Upside Down Dallas Snapback - CLASSIC BLACK

Sale price$34.95

True Brvnd: The first and Only Brand to Unite Every Pro Sports Team in Dallas

OFFICIAL TEAM COLLABORATIONS

COLLEGIATE

30% OFF

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UT Austin
UCONN
LSU
UTEP
TXST
Texas Tech
UTSA
TCU
JMU
A&M
UNT

SHOP BY FIT

Official.

POST MALONE

Featured in Post Malone’s 'I Had Some Help' music video. Post is fitted our signature upside-down Dallas cap in forest green.

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SUPPORT@TRUEBRVND.COM

Free delivery on $65 or more

US (LOWER 48)