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HALLOWEEN COLLECTION

GLOW IN DARK

Pegasus "Carcass" Snapback - PINK (YOUTH) (GLOW IN THE DARK)Pegasus "Carcass" Snapback - PINK (YOUTH) (GLOW IN THE DARK)
Pegasus "Carcass" Snapback - PINK (YOUTH) (GLOW IN THE DARK) Sale price$34.95
Pegasus "Carcass" Snapback - BLACK (YOUTH) (GLOW IN THE DARK)Pegasus "Carcass" Snapback - BLACK (YOUTH) (GLOW IN THE DARK)
Pegasus "Carcass" Snapback - BLACK (YOUTH) (GLOW IN THE DARK) Sale price$34.95
D-BONE " Dallas " - BLACK / WHITE (GLOW IN THE DARK)D-BONE " Dallas " - BLACK / WHITE (GLOW IN THE DARK)
D-BONE " Dallas " - BLACK / WHITE (GLOW IN THE DARK) Sale price$34.95
Texas Skull - BLACK (GLOW IN THE DARK)Texas Skull - BLACK (GLOW IN THE DARK)
Texas Skull - BLACK (GLOW IN THE DARK) Sale price$34.95
D-BONE " Dallas " - BLACK (Glow in the Dark)D-BONE " Dallas " - BLACK (Glow in the Dark)
D-BONE " Dallas " - BLACK (Glow in the Dark) Sale price$34.95
T-BONE " Texas " - BLACK (GLOW IN THE DARK)T-BONE " Texas " - BLACK (GLOW IN THE DARK)
T-BONE " Texas " - BLACK (GLOW IN THE DARK) Sale price$34.95
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Official state fair of texas® collab

True Brvnd® and the State Fair of Texas® join forces again. A celebration of Texas culture, community and the things that bring us together. 

Howdy Hats sold exclusively at Big Tex Stores on the Fair Grounds.

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THE ORIGINAL UPSIDE DOWN CAP

THE ORIGINAL.

Upside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK
Upside Down Dallas Snapback - CLASSIC BLACK

Upside Down Dallas Snapback - CLASSIC BLACK

Sale price$34.95

TRUE BRVND ORIGINALS

V2 True Vintage - BLACK (White)V2 True Vintage - BLACK (White)
V2 True Vintage - BLACK (White) Sale price$34.95
VINTAGE CAMO "D" - BLACK / CAMOVINTAGE CAMO "D" - BLACK / CAMO
VINTAGE CAMO "D" - BLACK / CAMO Sale price$34.95
Sold outPegasus " Carcass " Snapback - WALNUT / PINEPegasus " Carcass " Snapback - WALNUT / PINE
Pegasus " Carcass " Snapback - WALNUT / PINE Sale price$34.95
Ambigram Dallas - BLACK / OFFWHITEAmbigram Dallas - BLACK / OFFWHITE
Ambigram Dallas - BLACK / OFFWHITE Sale price$34.95
Sold outDallas Gothic "CHAOS" - BLACKDallas Gothic "CHAOS" - BLACK
Dallas Gothic "CHAOS" - BLACK Sale price$34.95
DALLAS PLAYERS CLUB "BALLER" - FOREST GREEN / OFFWHITEDALLAS PLAYERS CLUB "BALLER" - FOREST GREEN / OFFWHITE
DALLAS PLAYERS CLUB "BALLER" - FOREST GREEN / OFFWHITE Sale price$34.95
DALLAS PLAYERS CLUB "DICE" - ROYAL/WHITEDALLAS PLAYERS CLUB "DICE" - ROYAL/WHITE
DALLAS PLAYERS CLUB "DICE" - ROYAL/WHITE Sale price$34.95
Dallas Script - BLACK w/ Red OutlineDallas Script - BLACK w/ Red Outline
Dallas Script - BLACK w/ Red Outline Sale price$34.95
"D BLOCK" DALLAS - BLACK / ROYAL"D BLOCK" DALLAS - BLACK / ROYAL
"D BLOCK" DALLAS - BLACK / ROYAL Sale price$34.95
Dallas "Blurred" Trucker Snapback - BLACK / WHITEDallas "Blurred" Trucker Snapback - BLACK / WHITE
Dallas "Blurred" Trucker Snapback - BLACK / WHITE Sale price$34.95
Sold outPegasus SPF 100 Performance Snapback - BLACKPegasus SPF 100 Performance Snapback - BLACK
Pegasus SPF 100 Performance Snapback - BLACK Sale price$36.95
Reverse D "Inline" snapback - ARCTIC TREE / BLACKReverse D "Inline" snapback - ARCTIC TREE / BLACK
Reverse D "Inline" snapback - ARCTIC TREE / BLACK Sale price$34.95
Dallas Gothic "D" - BLACK (Flame)Dallas Gothic "D" - BLACK (Flame)
Dallas Gothic "D" - BLACK (Flame) Sale price$34.95
" T " True Vintage- BLACK (Royal)" T " True Vintage- BLACK (Royal)
" T " True Vintage- BLACK (Royal) Sale price$34.95
" T " true vintage- BLACK (white)" T " true vintage- BLACK (white)
" T " true vintage- BLACK (white) Sale price$34.95
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True Brvnd: The first and Only Brand to Unite Every Pro Sports Team in Dallas

OFFICIAL TEAM COLLABORATIONS

Featured collection

Team Collection

Upside Down Dallas Snapback - ROYAL / WHITEUpside Down Dallas Snapback - ROYAL / WHITE
Upside Down Dallas Snapback - ROYAL / WHITE Sale price$34.95
Dallas Script - BLACK / ROYALDallas Script - BLACK / ROYAL
Dallas Script - BLACK / ROYAL Sale price$34.95
Upside Down Dallas Snapback "Pinstripe" - BLACK / WHITE (rwb)Upside Down Dallas Snapback "Pinstripe" - BLACK / WHITE (rwb)
Upside Down Dallas Snapback "Pinstripe" - BLACK / WHITE (rwb) Sale price$34.95
Upside Down Dallas Snapback - OFFWHITE ROYALUpside Down Dallas Snapback - OFFWHITE ROYAL
Upside Down Dallas Snapback - OFFWHITE ROYAL Sale price$34.95
Dallas Originals - BLACK / WHITE (w/Royal)Dallas Originals - BLACK / WHITE (w/Royal)
Dallas Originals - BLACK / WHITE (w/Royal) Sale price$34.95
Upside Down Dallas Snapback - NAVY / WHITEUpside Down Dallas Snapback - NAVY / WHITE
Upside Down Dallas Snapback - NAVY / WHITE Sale price$34.95
Upside Down Dallas Snapback - ROYALUpside Down Dallas Snapback - ROYAL
Upside Down Dallas Snapback - ROYAL Sale price$34.95
Upside Down Dallas Snapback - ROYAL / BLACKUpside Down Dallas Snapback - ROYAL / BLACK
Upside Down Dallas Snapback - ROYAL / BLACK Sale price$34.95
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Official Dr Pepper® x True Brvnd® collab

TWO TEXAS ORIGINALS. ONE COLLAB.

Dr Pepper® x True Brvnd® brings two Texas-born brands together for one exclusive collection.

VIEW COLLECTION Dr Pepper Store

NEW RELEASES

Pegasus "Lovers Lane" Suede Snapback - BROWNPegasus "Lovers Lane" Suede Snapback - BROWN
Pegasus "Lovers Lane" Suede Snapback - BROWN Sale price$34.95
Upside Down Texas Snapback - BLACK / WHITEUpside Down Texas Snapback - BLACK / WHITE
Upside Down Texas Snapback - BLACK / WHITE Sale price$34.95
" True Bronco " signature - BLACK" True Bronco " signature - BLACK
" True Bronco " signature - BLACK Sale price$34.95
Upside Down Dallas Performance - BLACK / WHITEUpside Down Dallas Performance - BLACK / WHITE
Upside Down Dallas Performance - BLACK / WHITE Sale price$36.95
TRUE BRVND® Course Performance - SANDTRUE BRVND® Course Performance - SAND
TRUE BRVND® Course Performance - SAND Sale price$36.95
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COLLABORATIONS

VIEW ALL COLLABS

Official.

POST MALONE

Featured in Post Malone’s 'I Had Some Help' music video. Post is fitted our signature upside-down Dallas cap in forest green.

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restocks

Upside Down Dallas Snapback "Suede" - LITE BROWNUpside Down Dallas Snapback "Suede" - LITE BROWN
Upside Down Dallas Snapback "Suede" - LITE BROWN Sale price$34.95
STVPLE Performance Snapback - BLACKSTVPLE Performance Snapback - BLACK
STVPLE Performance Snapback - BLACK Sale price$36.95
WHATABURGER x TRUE BRVND - NAVY / OFFWHITEWHATABURGER x TRUE BRVND - NAVY / OFFWHITE
WHATABURGER x TRUE BRVND - NAVY / OFFWHITE Sale price$39.99
Baylor Vintage (BAY) - FOREST GREEN / OFFWHITE (Script)Baylor Vintage (BAY) - FOREST GREEN / OFFWHITE (Script)
Baylor Vintage (BAY) - FOREST GREEN / OFFWHITE (Script) Sale price$39.95
Upside Down Dallas Snapback - OFFWHITE PINKUpside Down Dallas Snapback - OFFWHITE PINK
Upside Down Dallas Snapback - OFFWHITE PINK Sale price$34.95
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SHOP BY FIT
UT Austin
UCONN
LSU
UTEP
TXST
Texas Tech
UTSA
TCU
JMU
A&M
UNT

 BAYLOR BEARS 

BAYLOR (BAY) THROWBACK - FOREST GREENBAYLOR (BAY) THROWBACK - FOREST GREEN
BAYLOR (BAY) THROWBACK - FOREST GREEN Sale price$39.95
BAYLOR (BAY) HERITAGE - WHITEBAYLOR (BAY) HERITAGE - WHITE
BAYLOR (BAY) HERITAGE - WHITE Sale price$39.95
Baylor (BAY) - FOREST GREEN / OFFWHITE (USD Bears)Baylor (BAY) - FOREST GREEN / OFFWHITE (USD Bears)
Baylor (BAY) - FOREST GREEN / OFFWHITE (USD Bears) Sale price$39.95
Baylor Vintage (BAY) - FOREST GREEN / OFFWHITE (Script)Baylor Vintage (BAY) - FOREST GREEN / OFFWHITE (Script)
Baylor Vintage (BAY) - FOREST GREEN / OFFWHITE (Script) Sale price$39.95
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COLLEGIATE

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UT AUSTIN LONGHORNS

UT Austin (TEX) Origin - LITE BROWN SUEDEUT Austin (TEX) Origin - LITE BROWN SUEDE
UT Austin (TEX) Origin - LITE BROWN SUEDE Sale price$39.95
Sold outUT Austin (TEX) (USD Texas) - BLACK / OFFWHITEUT Austin (TEX) (USD Texas) - BLACK / OFFWHITE
UT Austin (TEX) (USD Texas) - BLACK / OFFWHITE Sale price$39.95
UT Austin (TEX) Pinstripe - B. ORANGE / OFFWHITEUT Austin (TEX) Pinstripe - B. ORANGE / OFFWHITE
UT Austin (TEX) Pinstripe - B. ORANGE / OFFWHITE Sale price$39.95
UT Austin (TEX) - CAMO / OFFWHITEUT Austin (TEX) - CAMO / OFFWHITE
UT Austin (TEX) - CAMO / OFFWHITE Sale price$39.95
Sold outUT Austin (TEX) (USD Tex.) - BURNT ORANGE / OFFWHITEUT Austin (TEX) (USD Tex.) - BURNT ORANGE / OFFWHITE
UT Austin (TEX) (USD Tex.) - BURNT ORANGE / OFFWHITE Sale price$39.95
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20% off

Dallas "Blurred" Trucker Snapback - BLACK / WHITEDallas "Blurred" Trucker Snapback - BLACK / WHITE
Dallas "Blurred" Trucker Snapback - BLACK / WHITE Sale price$34.95
DALLAS PLAYERS CLUB "BALLER" - FOREST GREEN / OFFWHITEDALLAS PLAYERS CLUB "BALLER" - FOREST GREEN / OFFWHITE
DALLAS PLAYERS CLUB "BALLER" - FOREST GREEN / OFFWHITE Sale price$34.95
Pegasus Snapback - BLACKPegasus Snapback - BLACK
Pegasus Snapback - BLACK Sale price$34.95
Upside Down Dallas Snapback - ROYAL w/ Red outlineUpside Down Dallas Snapback - ROYAL w/ Red outline
Upside Down Dallas Snapback - ROYAL w/ Red outline Sale price$34.95
Upside Down Dallas Snapback - ROYAL / GRAYUpside Down Dallas Snapback - ROYAL / GRAY
Upside Down Dallas Snapback - ROYAL / GRAY Sale price$34.95
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RESTOCK REQUEST

Let us know which hat you would like to see restocked

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