NEW & UPCOMING RELEASE

Discover the upcoming hats from True Brvnd in one place. This collection features the latest Dallas snapbacks, relaxed dad hats, trucker caps, lightweight performance styles, collegiate releases and limited collaboration drops. New colorways, materials and graphics are added throughout the year, including fresh versions of the Original Upside Down Dallas hat, Texas designs, Pegasus artwork and True Brvnd exclusives. Availability can change quickly because many releases are produced in limited quantities. Check back for recently launched headwear, seasonal capsules and restocked favorites, then choose the fit and design that works for your rotation.