Why Upside Down Dallas?

Veteran-Owned, Dallas-Made

Why True Brvnd ® ?

When we launched True Brvnd®, it was about more than just clothing—it was about representing Dallas. The culture, the community, and the people who make this city what it is.

We wanted to create a brand that feels as real as the city itself, one that connects with people who get what it means to stay true to where you’re from.

What’s the Story Behind " Upside Down Dallas ® "?

When we launched in 2020, it was right at the start of everything shifting. The world felt turned upside down, and that feeling became the inspiration behind our brand.

Our designs are rooted in Dallas, but they’re made for anyone who understands what it means to stay true to where you’re from.

TRUE BRVND