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SS2025 | JUNE 10

RELEASING AT 11AM CST

Sold outTexas Originals - RoyalTexas Originals - Royal
Texas Originals - Royal Sale price$34.95
Sold outTexas Originals - PINK / OFFWHITETexas Originals - PINK / OFFWHITE
Texas Originals - PINK / OFFWHITE Sale price$34.95
Sold outTexas Originals - LITE BROWN / BLACKTexas Originals - LITE BROWN / BLACK
Texas Originals - LITE BROWN / BLACK Sale price$34.95
Sold outTexas Originals - NAVY / OFFWHITETexas Originals - NAVY / OFFWHITE
Texas Originals - NAVY / OFFWHITE Sale price$34.95
Sold outTexas Originals - BLACKTexas Originals - BLACK
Texas Originals - BLACK Sale price$34.95
Sold outTexas Originals - BLACK / OFFWHITETexas Originals - BLACK / OFFWHITE
Texas Originals - BLACK / OFFWHITE Sale price$34.95
Sold outTexas Originals - BLACK / BLACKTexas Originals - BLACK / BLACK
Texas Originals - BLACK / BLACK Sale price$34.95
Sold outTexas Originals - BROWN / OFFWHITETexas Originals - BROWN / OFFWHITE
Texas Originals - BROWN / OFFWHITE Sale price$34.95
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Pegasus

Sold outPegasus Denim Dad Hat - BLACK HEATHERPegasus Denim Dad Hat - BLACK HEATHER
Pegasus Denim Dad Hat - BLACK HEATHER Sale price$34.95
Pegasus snapback - BLACK / OFFWHITEPegasus snapback - BLACK / OFFWHITE
Pegasus snapback - BLACK / OFFWHITE Sale price$34.95
Pegasus snapback - BLACKPegasus snapback - BLACK
Pegasus snapback - BLACK Sale price$34.95
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True Brvnd: The First Brand to Unite Every Pro Sports Team in Dallas

OFFICIAL TEAM COLLABORATIONS

THE ORIGINAL.

Precurved Dallas snapback - CLASSIC BLACK
Precurved Dallas snapback - CLASSIC BLACK
Precurved Dallas snapback - CLASSIC BLACK
Precurved Dallas snapback - CLASSIC BLACK
Precurved Dallas snapback - CLASSIC BLACK
Precurved Dallas snapback - CLASSIC BLACK
Precurved Dallas snapback - CLASSIC BLACK
Precurved Dallas snapback - CLASSIC BLACK
Precurved Dallas snapback - CLASSIC BLACK
Precurved Dallas snapback - CLASSIC BLACK

Precurved Dallas snapback - CLASSIC BLACK

Sale price$34.95

SS2025

TRENDING NOW

Sold outOW Pegasus - BLACK / OFFWHITE (white)OW Pegasus - BLACK / OFFWHITE (white)
OW Pegasus - BLACK / OFFWHITE (white) Sale price$34.95
Sold outOW Texas Originals - BLACK / OFFWHITE (white)OW Texas Originals - BLACK / OFFWHITE (white)
OW Texas Originals - BLACK / OFFWHITE (white) Sale price$34.95
Sold outOW V2 Dallas - BLACK / OFFWHITE (white)OW V2 Dallas - BLACK / OFFWHITE (white)
OW V2 Dallas - BLACK / OFFWHITE (white) Sale price$34.95
Sold outOW Dallas Originals - BLACK / OFFWHITE (white)OW Dallas Originals - BLACK / OFFWHITE (white)
OW Dallas Originals - BLACK / OFFWHITE (white) Sale price$34.95

Featured COLLABORATION

UT AUSTIN®

UT Austin - BURNT ORANGE / OFFWHITEUT Austin - BURNT ORANGE / OFFWHITE
UT Austin - BURNT ORANGE / OFFWHITE Sale price$39.95
UT Austin - BLACK / WHITEUT Austin - BLACK / WHITE
UT Austin - BLACK / WHITE Sale price$39.95
UT Austin - GREYUT Austin - GREY
UT Austin - GREY Sale price$39.95
Sold outUT Austin (Texas Takeover) - BURNT ORANGEUT Austin (Texas Takeover) - BURNT ORANGE
UT Austin (Texas Takeover) - BURNT ORANGE Sale price$39.99

Official.

POST MALONE

Featured in Post Malone’s 'I Had Some Help' music video, rocking our signature upside-down Dallas cap in forest green. They’ve quickly become a staple in the collection.

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Dallas Originals.

Dallas Originals - BLACKDallas Originals - BLACK
Dallas Originals - BLACK Sale price$34.95
Dallas Originals - BLK / BLKDallas Originals - BLK / BLK
Dallas Originals - BLK / BLK Sale price$34.95
Dallas Originals - NAVY / OFFWHITEDallas Originals - NAVY / OFFWHITE
Dallas Originals - NAVY / OFFWHITE Sale price$34.95
Dallas Originals - WHITE (black)Dallas Originals - WHITE (black)
Dallas Originals - WHITE (black) Sale price$34.95
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Collegiate

Discover our exclusive range of officially licensed collegiate hats. Perfect for game day or everyday wear.

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United football league

UFL®

True Brvnd for UFL.

Officially licensed with all 8 teams.

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45% OFF - FULL COLLECTION

UFL®

Save $22.00UFL® x True Brvnd™ (Defenders) - GRAY / WHITEUFL® x True Brvnd™ (Defenders) - GRAY / WHITE
UFL® x True Brvnd™ (Defenders) - GRAY / WHITE Sale price$17.99 Regular price$39.99
Save $22.00UFL® x True Brvnd™ (Defenders) - GRAY / REDUFL® x True Brvnd™ (Defenders) - GRAY / RED
UFL® x True Brvnd™ (Defenders) - GRAY / RED Sale price$17.99 Regular price$39.99
Save $22.00UFL® x True Brvnd™ (Panthers) - MAROON / WHITEUFL® x True Brvnd™ (Panthers) - MAROON / WHITE
UFL® x True Brvnd™ (Panthers) - MAROON / WHITE Sale price$17.99 Regular price$39.99
Save $22.00UFL® x True Brvnd™ (Panthers) - GOLD / MAROONUFL® x True Brvnd™ (Panthers) - GOLD / MAROON
UFL® x True Brvnd™ (Panthers) - GOLD / MAROON Sale price$17.99 Regular price$39.99
Save $22.00UFL® x True Brvnd™ (Stallions) - REDUFL® x True Brvnd™ (Stallions) - RED
UFL® x True Brvnd™ (Stallions) - RED Sale price$17.99 Regular price$39.99
Save $22.00UFL® x True Brvnd™ (Stallions) - GOLD / WHITEUFL® x True Brvnd™ (Stallions) - GOLD / WHITE
UFL® x True Brvnd™ (Stallions) - GOLD / WHITE Sale price$17.99 Regular price$39.99
Sold outSave $22.00UFL® x True Brvnd™ (Renegades) - BLACKUFL® x True Brvnd™ (Renegades) - BLACK
UFL® x True Brvnd™ (Renegades) - BLACK Sale price$17.99 Regular price$39.99
Sold outSave $22.00UFL® x True Brvnd™ (Renegades) - LIGHT BLUE / WHITEUFL® x True Brvnd™ (Renegades) - LIGHT BLUE / WHITE
UFL® x True Brvnd™ (Renegades) - LIGHT BLUE / WHITE Sale price$17.99 Regular price$39.99
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EVERYTHING IS BIGGER IN TEXAS

TAKEOVER

Explore all our new collections

EXPLORE ALL COLLECTIONS

TRUE VINTAGE

" T " true vintage- BLACK (Royal)" T " true vintage- BLACK (Royal)
" T " true vintage- BLACK (Royal) Sale price$34.95
V2 true vintage- BLACK (Royal)V2 true vintage- BLACK (Royal)
V2 true vintage- BLACK (Royal) Sale price$34.95
" T " true vintage- BLACK (white)" T " true vintage- BLACK (white)
" T " true vintage- BLACK (white) Sale price$34.95
V2 true vintage- BLACK (white)V2 true vintage- BLACK (white)
V2 true vintage- BLACK (white) Sale price$34.95
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ORIGINAL UPSIDE DOWN COLLECTION

CORE COLLECTION

Sold outPrecurved Dallas snapback - FOREST GREENPrecurved Dallas snapback - FOREST GREEN
Precurved Dallas snapback - FOREST GREEN Sale price$34.95
Precurved Dallas snapback - BLACK / BLACKPrecurved Dallas snapback - BLACK / BLACK
Precurved Dallas snapback - BLACK / BLACK Sale price$34.95
Precurved Dallas snapback - NAVY / WHITEPrecurved Dallas snapback - NAVY / WHITE
Precurved Dallas snapback - NAVY / WHITE Sale price$34.95
Precurved Dallas snapback - REDPrecurved Dallas snapback - RED
Precurved Dallas snapback - RED Sale price$34.95
Precurved Dallas snapback - ROYALPrecurved Dallas snapback - ROYAL
Precurved Dallas snapback - ROYAL Sale price$34.95
Precurved Dallas snapback - SANDPrecurved Dallas snapback - SAND
Precurved Dallas snapback - SAND Sale price$34.95
Precurved Dallas snapback - BLACK / WHITEPrecurved Dallas snapback - BLACK / WHITE
Precurved Dallas snapback - BLACK / WHITE Sale price$34.95
Precurved Dallas snapback - ALL WHITEPrecurved Dallas snapback - ALL WHITE
Precurved Dallas snapback - ALL WHITE Sale price$34.95
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NEW ARRIVALS

Camo collection

Sold outTRUE TREE / OFFWHITE - DALLASTRUE TREE / OFFWHITE - DALLAS
TRUE TREE / OFFWHITE - DALLAS Sale price$34.95
FLAG LT 2.0 - BLACK / BLACK ( USD TEXAS )FLAG LT 2.0 - BLACK / BLACK ( USD TEXAS )
FLAG LT 2.0 - BLACK / BLACK ( USD TEXAS ) Sale price$39.95
TRUE TREE / BLACK - DALLASTRUE TREE / BLACK - DALLAS
TRUE TREE / BLACK - DALLAS Sale price$34.95
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EXPLORE COLLECTIONS

SHOP BY STYLE

JUST RESTOCKED

USD TEXAS

DALLAS ORIGINALS

V2

TRUE D

INLINE D

Exclusive COLLABORATIONS

WHATABURGER®

FC DALLAS®

MEDAL OF HONOR®

REUNION TOWER®

STETSON

POST MALONE®

BUDLIGHT®

As seen on & collaborations

COLLABORATIONS

POST MALONE

Luka Dončić

Dak Prescott

Serigo Ramos

Let us know what you would like for us to restock

RESTOCK REQUEST

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US (LOWER 48)