THE ORIGINAL.
True Brvnd: The First Brand to Unite Every Pro Sports Team in Dallas
OFFICIAL TEAM COLLABORATIONS
Featured COLLABORATION
UT AUSTIN®
Official.
POST MALONE
Featured in Post Malone’s 'I Had Some Help' music video, rocking our signature upside-down Dallas cap in forest green. They’ve quickly become a staple in the collection.
Featured Collection Release
True brvnd for dallas stars '25
dallas stars®
*SOLD OUT at HANGAR
You can still purchase the collection as a pre-order item online.
Collegiate
Discover our exclusive range of officially licensed collegiate hats. Perfect for game day or everyday wear. Shop now!
Featured release
Dallas Originals.
TRENDING NOW
Takeover
NEW RELEASE
TRUE VINTAGE
ORIGINAL UPSIDE DOWN COLLECTION
CORE COLLECTION
NEW ARRIVALS
Camo collection
1985 Road Grey Day
TEXAS RANGERS X TRUE BRVND 1985
EXPLORE OUR PEGASUS COLLECTION
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EXPLORE COLLECTIONS
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Exclusive COLLABORATIONS
As seen on & collaborations
COLLABORATIONS
POST MALONE
Luka Dončić
Dak Prescott
Serigo Ramos
Let us know what you would like for us to restock